International

1. Food Wars: The Battle for Mouths, Minds and Markets
Author: Tim Lang, Michael Heasman
Publisher: Earthscan Ltd
List price: £19.99
Paperback
Publication date: 03/08/2004
ISBN-13: 9781853837029 / ISBN: 1853837024

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2. Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
Author: Evelyne Resnick
Publisher: Palgrave Macmillan
List price: £25.00
Hardcover
Publication date: 21/05/2008
ISBN-13: 9780230554030 / ISBN: 0230554032

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3. Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Author: Philip Kotler, Donald H. Haider, Irving Rein
Publisher: The Free Press
List price: £12.99
Paperback
Publication date: 17/03/2008
ISBN-13: 9780743236362 / ISBN: 074323636X

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4. Global Marketing: A Decision-Oriented Approach
Author: Svend Hollensen
Publisher: Financial Times/ Prentice Hall
List price: £43.99
Paperback
Publication date: 26/04/2007
ISBN-13: 9780273706786 / ISBN: 0273706780

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5. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Author: Al Ries, Laura Ries
Publisher: Collins Business
List price: £10.59
Paperback
Publication date: 09/2002
ISBN-13: 9780060007737 / ISBN: 0060007737

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As it becomes increasingly associated with impressive corporate gains realised in recent years by companies ranging from Virgin and Rolex to Daewoo and Volvo, "branding" has developed into one of ...

6. Communities Dominate Brands: Business and Marketing Challenges for the 21st Century
Author: Tomi T. Ahonen, Alan Moore
Publisher: Futuretext
List price: £29.95
Hardcover
Publication date: 14/04/2005
ISBN-13: 9780954432737 / ISBN: 0954432738

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7. Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content
Author: Tom Weiss
Publisher: Futuretext
List price: £19.99
Paperback
Publication date: 15/03/2006
ISBN-13: 9780954432775 / ISBN: 0954432770

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8. International Marketing: A Global Perspective
Author: Hans Muhlbacher, Helmuth Leihs, Lee Dahringer
Publisher: Thomson Learning
List price: £43.99
Paperback
Publication date: 10/03/2006
ISBN-13: 9781844801329 / ISBN: 1844801322

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9. The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Author: Pietra Rivoli
Publisher: John Wiley & Sons
List price: £11.99
Paperback
Publication date: 25/07/2006
ISBN-13: 9780470039205 / ISBN: 0470039205

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10. Logolounge: 2,000 International Identities by Leading Designers: v. 3
Author: Catharine Fishel, Bill Gardener
Publisher: Rockport Publishers Inc.
List price: £32.50
Hardcover
Publication date: 01/10/2006
ISBN-13: 9781592532384 / ISBN: 1592532381

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