Market Research

1. Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change the World: Words That Sell Brands, Grip Fans, and Sometimes Change History
Author: Steve Cone
Publisher: Bloomberg Press
List price: £10.95
Hardcover
Publication date: 03/06/2008
ISBN-13: 9781576603048 / ISBN: 1576603040

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2. Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Publisher: Wharton School Publishing
List price: £20.99
Hardcover
Publication date: 27/04/2006
ISBN-13: 9780131873704 / ISBN: 0131873709

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3. The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present
Author: Jan De Vries
Publisher: Cambridge University Press
List price: £15.99
Paperback
Publication date: 26/05/2008
ISBN-13: 9780521719254 / ISBN: 0521719259

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4. Scoring Points: How Tesco Continues to Win Customer Loyalty
Author: Terry Hunt, Clive Humby, Timothy Phillips
Publisher: Kogan Page Ltd
List price: £25.00
Hardcover
Publication date: 03/11/2006
ISBN-13: 9780749447526 / ISBN: 0749447524

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5. Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes
Author: Pamela N. Danziger
Publisher: Kaplan Business
List price: £15.00
Hardcover
Publication date: 01/01/2005
ISBN-13: 9780793193073 / ISBN: 0793193079

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6. Market Research in Practice: A Guide to the Basics (Market Research in Practice)
Author: Paul N. Hague, Nick Hague, Carol-Ann Morgan
Publisher: Kogan Page Ltd
List price: £19.99
Paperback
Publication date: 26/03/2004
ISBN-13: 9780749441807 / ISBN: 0749441801

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7. Consumer Behaviour: A European Perspective
Author: Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Publisher: Financial Times/ Prentice Hall
List price: £44.99
Paperback
Publication date: 23/03/2006
ISBN-13: 9780273687528 / ISBN: 0273687522

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8. Consumer Behaviour
Author: Roger D. Blackwell, James F. Engel, Paul W. Miniard
Publisher: South-Western, Div of Thomson Learning
List price: £45.99
Paperback
Publication date: 29/12/2005
ISBN-13: 9780324378320 / ISBN: 0324378327

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9. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice Series): How to Plan, ... (Market Research in Practice Series)
Author: Ian Brace
Publisher: Kogan Page Ltd
List price: £22.50
Paperback
Publication date: 30/06/2004
ISBN-13: 9780749441814 / ISBN: 074944181X

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10. Successful Affiliate Marketing For Merchants
Author: Shawn Collins
Publisher: Que
List price: £19.99
Paperback
Publication date: 25/04/2001
ISBN-13: 9780789725257 / ISBN: 0789725258

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