Database Marketing

1. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
Author: Mike Moran, Bill Hunt
Publisher: IBM Press
List price: £31.99
Paperback
Publication date: 02/10/2008
ISBN-13: 9780136068686 / ISBN: 0136068685

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2. Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
Author: Merlin Stone, Alison Bond, Bryan Foss
Publisher: Kogan Page Ltd
List price: £22.50
Paperback
Publication date: 08/10/2004
ISBN-13: 9780749442927 / ISBN: 0749442921

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3. Principles of Direct and Database Marketing
Author: Alan Tapp
Publisher: Financial Times/ Prentice Hall
List price: £39.99
Paperback
Publication date: 24/09/2004
ISBN-13: 9780273683551 / ISBN: 0273683551

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4. Data Mining Techniques: for Marketing, Sales and Customer Relationship Management: For Marketing, Sales and Customer Relationship Management
Author: Michael J. A. Berry, Gordon S. Linoff
Publisher: John Wiley & Sons
List price: £33.99
Paperback
Publication date: 08/04/2004
ISBN-13: 9780471470649 / ISBN: 0471470643

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5. MySQL Pocket Reference (Pocket Reference (O'Reilly))
Author: George Reese
Publisher: O'Reilly Media, Inc.
List price: £6.95
Mass Market Paperback
Publication date: 21/02/2003
ISBN-13: 9780596004460 / ISBN: 059600446X

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6. Oracle E-Business Suite Financials Handbook
Author: David James, Graham H. Seibert, Simon Russell
Publisher: McGraw-Hill Osborne
List price: £43.99
Paperback
Publication date: 01/12/2001
ISBN-13: 9780072132304 / ISBN: 0072132302

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7. Direct and Database Marketing
Author: Graeme McCorkell
Publisher: Kogan Page Ltd
List price: £22.50
Paperback
Publication date: 19/04/1997
ISBN-13: 9780749419608 / ISBN: 0749419601

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8. Mastering Data Mining: The Art and Science of Customer Relationship Management
Author: Michael J. A. Berry, Gordon S. Linoff
Publisher: John Wiley & Sons
List price: £45.00
Paperback
Publication date: 12/01/2000
ISBN-13: 9780471331230 / ISBN: 0471331236

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9. Successful Direct Marketing Methods: Interative, Database, and Customer-based Marketing for Digital Age
Author: Bob Stone, Ron Jacobs
Publisher: Mcgraw-Hill Professional
List price: £37.99
Hardcover
Publication date: 01/01/2008
ISBN-13: 9780071458290 / ISBN: 0071458298

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10. ACT! 2007 for Dummies (For Dummies)
Author: Karen S. Fredricks
Publisher: John Wiley & Sons
List price: £16.99
Paperback
Publication date: 06/10/2006
ISBN-13: 9780470055144 / ISBN: 0470055146

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