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|  | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyAuthor: David Meerman Scott Publisher: John Wiley & Sons 304 pages ISBN-13: 9780470113455 ISBN: 0470113456 Publication date: 12/06/2007 Hardcover |
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (David Meerman Scott), John Wiley & Sons
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